Author: Wayne Brockbank

Keys to unlocking HR’s competitive advantage

HR activities that in the past have been met with scepticism are now a source of potential competitive advantage for HR departments, writes Wayne Brockbank Every five years since 1987 the University of Michigan and the RBL Group have conducted the Human Resource Competency Study. It is the longest ongoing […]

3 steps to creating a competitive culture

HR can play a pivotal role in creating and sustaining a culture that contributes substantially to creating competitive advantage, writes Wayne Brockbank HR departments and line executives in companies throughout the world struggle to define and create corporate cultures that serve as the basis for competitive advantage. How do successful […]

professionals must focus on a few critical areas in order to effectively contribute the most you can to business results

How HR can best add to your business value

HR professionals must focus on a few critical areas in order to effectively contribute to business results, writes Wayne Brockbank For the past 25 years, the University of Michigan and the RBL Group have conducted the Human Resource Competency Study with research partners from around the world to look at […]