Change can be difficult. Individuals, teams and organisations often find the ‘status quo’ difficult to break. Phil Owens explores why change is so hard, and how you can help ensure that a critical change program you implement in your organisations can succeed It is an accepted truism that the only constant is […]
Culture
6 keys to developing a great employer brand
In building an employer brand with a view to attracting the right talent, embedding the brand message into employees is key to driving any brand’s success and attracting the right candidates, according to a Sydney-based branding agency. “Your brand is not what you say it is, rather it’s what people […]
HR as a partner in culture change
Leader–HR professional partnerships can be key to achieving the culture change that moves a business forward, writes Dave Hanna When organisations successfully implement culture change to become more competitive, more innovative or less bureaucratic, it is usually the business leader who earns praise for the transformation. Thus, the public celebrates […]
5 ways to improve your internal branding
Brands are so often consumed with external marketing that they forget about internal branding and making sure staff feel involved and, most importantly, valued, writes Damian Madden Few people question the powerful impact a strong, engaging brand story can have on a business. However, there’s one slight problem with this – we’re […]
How KFC builds its brand through engagement
Learning and development is like the “bread and butter” of KFC, according to its chief people officer for KFC SOPAC, Rob Phipps, who said that L&D has evolved within the organisation to play an important role in customer engagement through frontline staff. “If an employee is not trained, developed or […]