Authors: Kerry Patterson, Joseph Grenny, David Maxfield, Ron McMillan & Al Switzler
Publisher: McGraw Hill Educational
This revised and updated second edition of Influencer: The New Science of Leading Change targets one primary aspect of people: their behaviour. Designed as a guide for leaders in understanding their roles as influencers of behaviour, the book’s strategies revolve around the “six sources of influence” model – a standardised set of personal, social and structural factors. To premise these strategies, readers are led through the process of understanding the three keys to influencing and methods of recognising vital behaviours. Engaging and detailed, the book provides case studies of significant influencers around the world, such as Dr Wiwat Rojanapithayakorn, who has played a significant role in preventing AIDS in Thailand through targeting vital behaviours. These case studies illustrate real-life applications of the book’s concepts and strategies – from motivating employees and increasing their ability to create strong interdependence, through to improving productivity by changing the physical environment. Practical and direct, Influencer: The New Science of Leading Change offers invaluable insights into how to effect lasting behavioural change.
By Nicholas Hui