Tag: consumer experience

Rob Phipps, chief people officer for KFC SOPAC, says the business actively aims to boost customer engagement through frontline staff

How KFC builds its brand through engagement

Learning and development is like the “bread and butter” of KFC, according to its chief people officer for KFC SOPAC, Rob Phipps, who said that L&D has evolved within the organisation to play an important role in customer engagement through frontline staff. “If an employee is not trained, developed or […]