Tag: creativity

Dr. Andy Walshe, head of high performance for Red Bull, on risk, innovation and driving a high performance culture

Risk vs innovation: Red Bull’s high performance culture

CEOs need to be comfortable in taking enough risks to drive innovation, according to an expert in the field of elite human performance, who explained that an organisation’s risk profile will inevitably set the cultural bar for innovation in a business. While many organisations are actively seeking greater innovation, organisational […]