Tag: employer branding

HR functions are taking a more strategic, corporate brand and candidate-focused approach to talent acquisition

How to use predictive insights to drive talent acquisition

HR functions are taking a more strategic, corporate brand and candidate-focused approach to talent acquisition, as attracting and retaining high-quality talent is becoming increasingly complex for many organisations, according to a recent report. Candidates are now looking beyond salaries and job titles when considering job offers, and as such, establishing […]

An employer brand belongs to employees, which can make it difficult for organisations to control. A strong EVP is critical for attracting the right talent.

6 keys to developing a great employer brand

In building an employer brand with a view to attracting the right talent, embedding the brand message into employees is key to driving any brand’s success and attracting the right candidates, according to a Sydney-based branding agency. “Your brand is not what you say it is, rather it’s what people […]