Tag: internal communication

Storytelling can be used in a variety of ways to improve communication in organisations

How top companies use storytelling to drive results

There has been a tangential shift in the way communication is being approached in organisations today, according to Purnima Nandy, who explains that storytelling can be used in a variety of ways to improve communication in organisations This tangential shift from a formal directive method of communication to a more […]

Effective internal branding means mastering the five important elements

5 ways to improve your internal branding

Brands are so often consumed with external marketing that they forget about internal branding and making sure staff feel involved and, most importantly, valued, writes Damian Madden Few people question the powerful impact a strong, engaging brand story can have on a business. However, there’s one slight problem with this – we’re […]