Authors: Lynda Gratton
Publisher: McGraw-Hill
RRP: $44.95
In The Key: How Corporations Succeed by Solving the World’s Toughest Problems, top management guru Lynda Gratton shares insights into the future of work, human capital and the power of big business to solve global problems. It is broken down into five sections, and includes chapters on leveraging research and innovation capabilities, transformation of leadership, as well as trends shaping corporations and work. Gratton explains that change is realised through a model based on three concentric spaces: the inner-most sphere (building inner resilience within the business), the second sphere (anchoring in the community), and the outer-most sphere of influence and resources (addressing global challenges). The book also look at how companies like IKEA, Nike, Vodafone and Unilever employ innovative measures to help resolve significant social issues. The Key is essentially a letter to the world’s business leaders about what workers, consumers and investors can expect from corporations and how to act in accordance with those expectations.
By Chadielle Fayad
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