The Social Executive, by Dionne Kasian-Lew

Social media has revolutionised professional businesses, with online usership doubling since 2007 to 2.55 billion people, with 91 per cent of this population on social and mobile networks like Twitter, LinkedIn and Facebook. Never before has there been such a boom in online markets. In her book The Social Executive: how to master social media and why it’s good for business, Kasian-Lew breaks down the multifaceted role of social media. The book is broken down into two parts with the first exploring the importance of social media and its usage in business. In this section, Kasian-Lew argues that “social media is a tool and a mindset” and HR practitioners must be educated on the value of digital and social media and applying it to their ever-evolving business models. But whilst Kasian-Lew explores the highs of social media, in part two she highlights the damaging myths about social media, such as the idea that it’s simply a fad and better left to the digital natives under the age of 25. This book is largely suited to everyone interested in the endless possibilities social media is providing to businesses all around the world.