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Author: Niraj Dawar
Publisher: Harvard Business School Publishing
RRP: $28.00
Tilt: Shifting Your Strategy from Products to Customers serves as a guide to achieving sustainable competitive advantage by illustrating how businesses can shift their strategy “downstream”, where companies interact with customers in the marketplace. This strategy is especially useful as its value is cumulative, continuously building over time, unlike product-related advantages. Dawar expounds upon this through the use of case studies from Google, Amazon.com, Facebook and Apple, and he explains how these companies reoriented their strategies around customer interactions to create and capture unique value. The book is also practical when it comes to explaining concepts such as customer needs, economies of scope, downstream innovation, cost and risk innovation, and ownership of the criteria of purchase. This book is definitely for HR leaders who are involved in business strategy and who would like to contribute to building sustainable competitive advantage for their company.
By John Nekich
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